SF Marketing Cloud: How to Display FirstName or LastName in Email Body using AMPScript


%%[
SET @rowset = LookupRows(“TEST DE”,”FirstName”,FirstName,”LastName”,LastName)
SET @row = Row(@rowset, 1)
SET @FirstName = Field(@row, “FirstName”)
SET @LastName = FIELD(@row, “LastName”)

if @FirstName == “XYZ” then
output(v(@LastName))
else
output(v(@FirstName))
Endif

]%%

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Categories: Salesforce Marketing Cloud

Tags: , , , , , , , ,

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